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From Futbol to Football

Posted: September 27, 2013 at 6:55 pm   /   Hispanics, The Biz

From Futbol to Football: How the NFL and soccer are competing for Hispanic American viewership Fútbol has long reigned as the king of sports among Hispanics, but recent research shows that many Latinos in the U.S. are warming to American football and the NFL. The 2012 NFL season attracted a record number of Hispanic viewers, […]

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All Hispanics Don’t Like Soccer

Posted: June 20, 2013 at 6:01 pm   /   Culture, Hispanics

Soccer season in the U.S. officially started last month (the Major League Soccer schedule). I was reading up about the latest blitzes targeting Hispanics. Everything I’d been reading was about “Hispanic soccer viewing numbers up for soccer”, “soccer unifies Hispanics”, “soccer is the wave of the future for U.S. Hispanics”. And honestly much of the […]

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