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Fashion, Lifestyle

Is Soccer Replacing Skateboarding as Fashion’s Bandwagon of the Moment?

Posted: December 15, 2017 at 2:33 pm   /   by   /   comments (0)


Yesterday at the Strand bookstore in Manhattan, several dozen fashion editors, buyers, and Bushwick-famous stylish kids gathered in the rare-books room and huddled in the narrow passageways between the stacks. As bemused NYU students looked on, the music came up and a legion of street-cast models emerged for a stroll through the store in stretchy suits, wool warm-ups, and camp shirts made of chopped-up jerseys. Several senior citizens, unfazed by the disturbance, wandered onto the runway and caused a momentary model traffic jam. Though it had all the qualities of an impromptu, guerilla show put on by art students (which is a good thing), it was actually the pre-fall show put on by buzzy French brand Koché. And despite being held during a sleepy December week, it was the perfect finale to one of the year’s most enduring menswear trends: soccer.

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