The Biz, The Buzz, UrbanStreetSoccer
AC Milan enters into ‘industry-first’ deal with Roc Nation
Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the European game.
Under the deal announced today (Thursday), the two parties said they will focus on philanthropy, music programming, merchandise collaboration, brand amplification and creative activation, digital strategy and execution, commercial sales and cultural events and experiences.
Today’s announcement formalises prior ties between Milan and Roc Nation, the agency formed by hip-hop artist and entertainment mogul Jay-Z. On May 3, the two parties collaborated to stage ‘From Milan with Love’, a virtual live event featuring performances from a host of global music artists which was designed to honour and pay tribute to key workers fighting Covid-19 in Italy and across the world.
