Tag: Sports Marketing
Hearts, Minds and Bottom Lines
Posted: July 31, 2013 at 12:25 pm / The Biz
Whether it is Brazil’s five World Cup triumphs, Cuba’s Olympic boxing gold medals, the West Indies’ global dominance of test cricket in the 1970s and 1980s, or Argentina’s World Cup victories in 1978 and 1986, the passion for sports stretches across the Americas. For fans around the region, sports serve as an escape from their […]
