Drake introduces FIFA 14

Drake introduced FIFA 14 at the 2013 EA press conference. Drake proclaims to be a big soccer fan and a huge fan of the FIFA game series. He’s been involved with the marketing of the game series since 2011. Is he taking Snoop’s place as the Official Hip-Hop Head of FIFA for 2014?
http://www.youtube.com/watch?v=4u1bw50MmX8&w=560&h=315