Culture, Fashion
New Off-White x Nike Collection
A visionary being credited with bringing the ‘cool’ back to Nike, Virgil Abloh celebrates the beautiful game ahead of its biggest stage by curating the Off-White x Nike “Football, Mon Amour” Collection.
According to Nike, Abloh drew inspiration for the collection from memories of his youth, like playing hip hop tracks on his way to soccer matches, and fusing them with his lifestyle interests and sports branding. Pieces reference Abloh’s own playing years—all of the numbers were worn by him personally. The jersey’s black and white checker board print is a nod to Czech strips and a logo depicting a lion juggling dots pays homage to ubiquitous crests.
