Pepsi launches football fashion collection

By: Danielle Wightman-Stone | Fashion United

Beverage brand Pepsi has launched a global capsule fashion collection centred around football with fashion partners Boohoo, BoohooMan, Umbro, Le Specs, New Era and Anteater.

The capsule line is Pepsi’s latest extension of its 2018 global #LoveItLiveIt campaign, which fuses art and sport, and has brought together fashion brands from the UK, US and Russia to create ranges for its ‘Art of Football’ collection.

The featured designs are inspired by the artwork by five emerging visual artists from around the world: Argentina’s Diye, Brazil’s Bicicleta Sem Freio, Germany’s Dxtr, American Kim Sielbeck and UK’s Iain Macarthur, featuring the iconic blue, white and red colours associated with the popular drink brand.

At the centre of the collaboration is Boohoo and BoohooMan’s vibrant sportswear influenced capsule collection, which features matching track sets, loungewear and sport tops in women’s sizes 6-16 and men’s sizes S – XL.

Commenting on the collaboration, Samir Kamani, chief executive of Boohoo and BoohooMAN said in a statement: “I am proud to say that on behalf of both brands, we are extremely excited to be working with a globally recognised brand like Pepsi, on such a large scale. This is a huge moment for us and we cannot wait for the world to see these designs.”

Prices for the Boohoo and BoohooMan capsule lines range from 12 pounds for a crop top for the women and T-shirts for the men to 45 pounds for a taped funnel neck tracksuit for men.

See Collection: Fashion United