Soccer is a Social Business not just a Business.

Five years ago, Lina, a teenager living in one of the most dangerous neighborhoods in Cali, Colombia, was unemployed and unmotivated, idling away her time at home. Today, at 22, Lina is assistant to the manager of a local apparel company, earning a steady income with social security and pension benefits. She is also planning to go to night school to study business administration. Was it job training, microfinance, or free trade that caused this transformation? No. It was sports.